What message do you want your business logo design to communicate?
Your logo design is essentially the “face” of your brand, and it should communicate a clear message all on its own. Whether it answers a question, tells a story, identifies a product, or describes a service concisely.
Recently I was invited to speak to a group of high school seniors about logo design. I shared my personal story: how I got started, schools I attended, places I worked, and why I decided to work for myself. They were excited, engaged, and asked lots of questions. I had a lot of fun with them. After speaking, I was invited to meet with each student individually to give them feedback on logo designs for their senior projects.
It doesn’t really matter if you’re a school student, a new entrepreneur, or looking for a new career, a successful logo design is going to communicate SOMETHING. Ideally, you want it to be intentional and memorable.
Of the student logo designs I reviewed, a few really stood out. The logo designs that told a story – whether about the service offered, or with a sense of humor – will be remembered easily.
- The photographer who specializes in using natural light and no photo editing
- A photo retoucher with quick turn-arounds
- The gamer logo that didn’t need text to know the name of the business
- A business named after a font no one likes, so no one would forget the name
A clear message about your business will help make your logo design successful and memorable.
Now, let me tell you a little bit about my upcoming ecourse, Learn2Logo & Launch Your Brand. I’ve spent the better part of a year researching, writing, reading, and learning how to create an ecourse all about logo design. I’ve waffled, stressed, put it down, picked it up, hid from it, and hid it away– all in the name of fear. But I can’t let that stop me from sharing the topic I love, and finally complete and launch my ecourse in 2016.
Learn2Logo is all about the research and decision-making that is the foundation of creating a custom logo design–from what your business is about, to what you sell, to who you serve, and why. You’ll learn about fonts, colors, shapes, plus mood boards, and even sketching ideas. And I’ve made sure to structure the ecourse to accommodate people who want to be creative, as well as those who want a professional to complete the design process.
I’ve put together a Logo Design Success Toolkit that contains some of the resources I’ve developed and collected for the ecourse, and I’d love to share it with you. Click on the button below to sign up and I’ll send it to you. If you find it useful, share the knowledge with your friends and colleagues!