As part of some ecourse research I was doing, I sent out a survey about logo designs. I asked questions about research people have done to find ecourses, how they like to have material delivered, how often, etc. But the very first question was: Have you ever wanted to create your own logo design? The overwhelming answer was yes! This is a very good thing for me, since I’m developing a logo design ecourse: instant validation of my idea. But I’ll talk more about that later.
The most valuable part of the survey question was the voluntary comments people contributed. I decided to share some of the comments, along with my thoughts and reactions. Spoiler alert: the comments are split 50/50 between the people who answered Yes and No to the question: Have you ever wanted to create your own logo design?
Answer: Yes. I didn’t want to go through the logo design process alone, though.
With this comment, I hear desire to be creative, or at least be in control, but there is also fear – of the unknown, failure, etc.… I think this is common for many entrepreneurs. The creative ideas might be yelling to get out, but either you don’t have the tools or skills to capture them. Or vice versa, plenty of skill with the right tools, but not a single flipping idea of where to start, or what to create. I’m sure you’ve experienced something similar before: your ideas go into overdrive for someone else’s project, and the well dries up when it’s time to work on your own projects, right?
Answer: No. Branding is so important for a business. I want my logo design to be unique and original.
If this sounds like you, you are likely uninterested in being creative with your logo design. That’s not necessarily a bad thing. You may recognize creating a logo design is not your strong point, or even a weak point, and you rightly choose to have someone else design your logo. You obviously don’t want to waste your valuable time, and believe hiring a logo designer is a good business investment.
Answer: Yes. But not seriously. I respect the talent and training of professional graphic designers.
And I sincerely appreciate this comment! But, if this is how you feel, who says you can’t still try to create your own logo design? There’s a lot you can learn about yourself and your business while going through a logo design project. Everything will become stronger for your efforts, even if you hire a logo designer to complete the process you started. I believe most graphic designers would be happy to help finish something that shows determination and effort, even if your design skills are not the strongest.
Answer: No. It’s better left to the professionals, but I like the idea of understanding what makes a good logo design for branding purposes.
In my opinion, this answer is the perfect combination self awareness and business savvy. If this is you, it shows respect for the graphic designer, as well as respect for yourself and your business. You fully understand the value of hiring a skilled professional, yet you also see the value of understanding how the logo design process works, and can be applied in other areas of your business. Plus, you are aware that a logo design is not a one-and-done project, but a foundational piece of your brand.
Answer: Yes. I worked for an indie publishing press and we brainstormed about a logo design that would be both unique and timeless. Some challenges we ran into included: creating a logo design that would be visible on a book spine; whether or not to design different logo designs for different genres; if there should be a different logo design for our company letterhead, etc.
This answer provides specific examples that demonstrate classic logo design challenges. If you can relate to this description, it’s clear that you are aware of needing logo design variations or versions, depending on the application. Plus, with a team to brainstorm, many challenges can be addressed at the beginning, avoiding possible future frustrations with logo design applications. You are well on your way to a successful logo design and brand.
Answer: No. I want to have input for my logo design, but I want a professional designer to handle the design process and give me ideas and options.
I love the part about having input. If this sounds like you, congratulations for not commissioning a logo design contest based on a questionnaire, but that’s a topic for another post. Multiple ideas and options are very important, but it’s critical for the designer to get your input so the logo designs truly represent you and your business. This combination of input and ideas will result in an original logo design that is perfect for you.
I’ve shared a little insight into how some people feel about creating their own logo designs. Now, let me tell you a little bit about my upcoming ecourse, Learn2Logo & Launch Your Brand. I’ve spent the better part of a year researching, writing, reading, and learning how to create an ecourse all about logo design. I’ve waffled, stressed, put it down, picked it up, hid from it, and hid it away– all in the name of fear. But I can’t let that stop me from sharing the topic I love, and finally complete and launch my ecourse in 2016.
Learn2Logo is all about the research and decision-making that is the foundation of creating a custom logo design–from what your business is about, to what you sell, to who you serve, and why. You’ll learn about fonts, colors, shapes, plus mood boards, and even sketching ideas. And I’ve made sure to structure the ecourse to accommodate people who want to be creative, as well as those who want a professional to complete the design process.
I’ve put together a Logo Design Success Toolkit that contains some of the resources I’ve developed and collected for the ecourse, and I’d love to share it with you. Click on the button below to sign up and I’ll send it to you. If you find it useful, let me know by sharing with your friends and colleagues!
Till next time, I remain graphically yours,