Logo Design Frustration

Logo design frustration? You need a Creative Brief!

Are you stuck trying to make decisions about your logo design?

Maybe you hired a graphic designer, and no matter how many times you ask for revisions, it’s still not right?

Maybe you’re creating your own logo design, and you’re driving yourself crazy!

Maybe you ran a logo design contest, locally or on a site like 99Designs (what does that name say to you?), and there are too many choices that don’t make sense.

If one of these situations describes your logo design project, it’s incredibly frustrating… especially if you’ve made so many changes that you don’t know if you like anything about your logo design.

Now might be a good time to ask – did you write or approve a creative brief for your logo design project? What’s a creative brief, you ask? The following definition is from mohawkconnects.com:

In the best cases, a creative brief is a document created through initial meetings, interviews, readings and discussions between a client and designer before any work begins. Throughout the project, the creative brief continues to inform and guide the work. A good creative brief will answer these questions:
• What is this project?
• Who is it for?
• Why are we doing it?
• What needs to be done? By whom? By when?
• Where and how will it be used?

You may be wondering why you need a creative brief for a simple logo design project. If you read the description above again, you’ll realize a creative brief is a great tool to have, no matter how big or small a design project is. It keeps everyone on the same page as the project moves along.

So, did you write or sign a creative brief? If so, go back to it, re-read it, and see if the logo design you’re frustrated with is adhering to the details of the creative brief.

If you don’t have a creative brief – write one! Take the description above, talk to your designer (or yourself), and answer the questions. It’s worth the time to get back on track, and FINALLY move towards your perfect logo design.

Don’t just take my word for it. Here are some additional references about creative briefs:





Graphically yours,



Kim Bush

Owner of Evergreene Graphics.
Kim strives to be a valuable marketing partner to her clients through design, sharing, mentoring, and connecting - knowing a foundation based on giving fosters growth for everyone involved.

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